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Pacesetter Awards: Birdsey Group CEO says don’t fear bold moves 

By April 22, 2023April 24th, 2023News

Citation: Atlanta Business Chronicle

Ahead of Atlanta Business Chronicle’s Pacesetter Awards event on April 27, 2023, the Chronicle asked some of the top 100 fastest-growing companies to share what led to their growth.

Commercial real estate consulting firm Birdsey Group CEO Sandford Birdsey said personal attention to clients’ needs are key.

How did your company grow so quickly?

We diversified our company across a broad spectrum of real estate industries to provide an array of products, from financial services to construction in the residential and commercial sectors. We let our clients tell us what they needed and then built an efficient solution that helped them achieve their operational goals.

What have been your company’s growth strategies?

We take the time to find out what institutional real estate investors need, what their pain points are and what solutions our firm can provide to add value to our clients’ investment strategies. We then built out several individual subsidiaries focused on providing services at scale across the U.S.

What challenges has your company faced, and how have you overcome (or are you overcoming) them?

The biggest challenge is finding the right people to buy into the culture and to maintain a focus on quality and urgency while we grow. Our business is largely transaction-based so currently interest rates have been a challenge. Fortunately, we’re diversified to sectors like asset management and servicing support that tend to be more active in down markets.

What are your future goals for your company?

We want to continue to grow, expand to new markets and curate additional service lines to attract a broader array of real estate investors looking to scale their operations. 

What advice do you have for companies looking to grow?

Don’t be afraid to make big operational pivots during busy times. It’s a cliché that you don’t change a jet engine at 30,000 feet, but that’s what’s often required when you’re growing rapidly. Be bold, and don’t forget to have fun.